About us

Voipex's founders and Management team have over 150 years Telecommunications, IT and software design experience. Voipex operates a “can do” approach to our business which we couple with the formation of strong partnerships in each of our markets to ensure seamless support of our product to users.


Jonathan Nelson

Managing Director and founder of Voipex.

He has over 20 years of Sales and General Management experience in Telecommunications and Information Technology.

He has worked extensively in Financial, Oil and Gas and Government verticals. Jonathan held senior sales roles at Mitel Telecom and British Telecom, before moving into the channel. Since then he has held senior advisory and executive roles in several companies including Decorum Networks, Call UK, Virtual Network Services and Powernet.

Email: jnelson@voip-x.co.uk


Adam Hill

Technical Director and co founder of Voipex

Adam graduated from Aston University in 1991 with First Class Honours in Electrical and Electronic Engineering. He has over 15 years experience in Telecommunications and software development having worked for GEC Telecommunications and others. Latterly he has been Technical Director for Powernet.

His focus for the last 10 years has been on creating solutions for the problems ISP’s and customers have in IP wide area networking.

Email: ahill@voip-x.co.uk


Dave Baker

Business Development Director

Dave has a degree in Computer Engineering and over 25 years experience in the computer and telecoms industry with companies such as British Telecom, CAP Gemini and f5 Networks. For 12 years Dave ran his own company specialising in network consultancy and network attached storage systems, which was successfully sold to a publicly listed company in 1999. Dave subsequently started and developed the UK sales operation for f5 Networks Inc which he built to a UK turnover of over $12million. After leaving f5, Dave trained as a business coach and has spent the last 3 years coaching and advising a wide variety of small businesses.

Email: dbaker@voip-x.co.uk


Keith Balding

Technical Operations Director

Keith has over 25 years experience in the computer, electronics and telecoms industries. For 12 years Keith was a partner and Technical Director of Mosaic Systems, a company specialising in design consultancy and network attached storage systems. He subsequently worked as Technical Director of the Storage Division of Primary Storage plc until being appointed IT Director of the Telecoms Division of that company. Here he was responsible for managing IT and Internet infrastructure and a software team that successfully developed a combined web-based billing, CRM, online signup and provisioning solution for the company’s Telecoms and VISP services.

Before leaving to join Voipex Keith spent the last two years as a partner and Technical Director of Alliance Communications, a company supplying telecoms and network services for business and specialising in the provision of hosted VoIP services.

Email: kbalding@voip-x.co.uk


Dr Herbert Perer

International Business Development Manager

Herbert has 23 years of International Business Development experience, 18 in the computer industry. He started his career in Saudi Arabia, where he spent 5 years representing the commercial interests of his native country Austria for the Federal Economic Chamber of Commerce.

Moving to the USA in 1989 Herbert initiated and managed the International Business of Procom Technology, Inc. a US based Storage Company and grew it to $40 million in annual revenues. In 2005 Sun Microsystems acquired Procom’s network attached storage software for $50 million and Herbert left Procom. He became Director of International Sales at FarStone Technology, a developer of data protection and disaster recovery Software before joining Voipex. Herbert holds a Doctorate in Social and Economic Sciences from the University of Economics and Business Administration, Vienna, Austria.

Email: herbert@voip-x.co.uk


Dino Joannides

Non Executive Chairman

Dino has over 17 years international Sales, Marketing and General Management experience with pre-IPO and larger Public Companies.

He is VP of Sales for Wecomm and sits on the advisory board of Lingo Semantics Inc.

He was also a co-founder and CEO of Upstream Systems, a pioneer in Mobile Media and Marketing. Dino undertook Business Development at Picsel Technologies, responsible for driving the go-to-market strategy and execution for a new mobile content solutions portfolio. He has also held a number of non-executive director, consulting and full-time sales roles with companies including Activemedia Technologies- Advisor, Bristol York - Director, Mitel Corporation - Director of Export Sales, MCI and Signalsoft Corporation- VP Sales and Marketing. He has a BA (Hons) in Political Science from Institut d'etudes Politics, Paris & Hull University, UK.

Email: djoannides@voip-x.co.uk